“Their acquisition of Night School will be one of just many to come in the near future as they continue to grow and develop solid games to engage their fan-base. “It’s a long-term play for Netflix, but a play that makes sense considering their consumer base and the massive global platform they have created,” he told Yahoo Finance. Victor Kao, a Technology, Media, and Communications Senior Analyst for advisor network RSM, sees potential in the company’s efforts, though. But with Microsoft already offering a robust subscription-based service with Xbox Game Pass, as well as Amazon, Google, and other big names dabbling in the space, Netflix has a major challenge ahead. Netflix’s plentiful job listings for its Netflix Games Studio - as well as Verdu’s comments about adding a gaming library to its service at no additional cost - make it clear that the company has big plans. Not surprised that Night School either - strong narrative games are something Netflix can provide to users without a heavy technological lift.”
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in the content they’re making and in public comments. “Netflix has been dipping its toes into gaming for a while now,” said Sam Englebardt, co-CEO of Galaxy Interactive, a venture capital business with a history of video game industry investments. It has also explored the mobile space with a “Stranger Things” game (available only in Poland) and three European-only titles.
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Netflix made a major move in gaming back in July when it hired Oculus and EA veteran Mike Verdu as its new vice president of game development. Night School declined a Yahoo Finance request for comment. It felt like both teams came to this conclusion instinctively.” Our explorations in narrative gameplay and Netflix’s track record of supporting diverse storytellers was such a natural pairing. Netflix gives film, TV, and now game makers an unprecedented canvas to create and deliver excellent entertainment to millions of people.
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“Night School wants to stretch our narrative and design aspirations across distinctive, original games with heart. “Night School Studios is joining the Netflix team,” founder Sean Krankel announced in a blog post on Sept.
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Last month, Netflix launched the first games tab in the Android mobile app for customers in Poland with two “Stranger Things” games, followed this week by a rollout of additional titles on its Android app in Spain and Italy.Netflix is making a major move towards carving its name into the gaming space by acquiring indie developer Night School, known for its award-winning 2016 game “Oxenfree.” But by doing so, it also steps into a crowded arena well-populated with established gaming companies that present stiff competition.
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The games on Netflix will be included as part of the overall subscription, with no ads or in-app purchases.Īccording to Netflix’s Verdu, the company plans to continue working with developers around the world and “hiring the best talent in the industry to deliver a great collection of exclusive games designed for every kind of gamer and any level of play.” Initially, it will start with mobile games, seeing it as a new content category that will help Netflix attract and retain customers. Netflix officially unveiled its plans to enter the video game market in announcing second-quarter earnings in July. Krankel added, “The Netflix team has shown the utmost care for protecting our studio culture and creative vision.” He said that Night School will keep making “Oxenfree II,” due out next year, and will “keep cooking up new game worlds.” In a blog post, Night School’s Krankel wrote that the studio “wants to stretch our narrative and design aspirations across distinctive, original games with heart.